REVIEW OF THE SOUTH AFRICAN SUSTAINABLE SEAFOOD INITIATIVE (SASSI)

Client: WWF South Africa

In collaboration with Insight Track, Pinpoint undertook an in-depth review of WWF South Africa’s Sustainable Seafood Initiative (SASSI). The review assessed SASSI’s intention to shift consumers and actors within the seafood supply chain to transition towards sustainable practices. It also assessed achievements, challenges and learnings to inform the programme going forward, and to enhance other WWF South Africa marine programme activities.