Pinpoint was established in 2015 and has grown into a trusted business working with multiple organisations, including NGOs, government, businesses, research organisations and international entities. We provide independent research, advisory, strategy development, facilitation and evaluation services. Our focus is on corporate responsibility, adding value to supply chains, sustainable systems, environmental and socio-economic research, skills for transformation and sustainable livelihoods.

Pinpoint is founded on the principle of collaboration, and through doing so, works in partnership with various delivery bodies, institutions and individuals to aid in the positive transformation of the Southern Africa region.

Dr Nicola Jenkin profile picture


DR NICOLA JENKIN    |   Director / Founder

Nicola has over 25 years of experience in the sustainability and socio-economic arenas. She established Pinpoint following her return to South Africa in 2015. Prior to that she worked in the environmental consultancy and NGO space in the UK for 15 years. She is an experienced strategist, senior researcher, evaluator and facilitator. Nicola holds a PhD in Systems of Innovation from the University of Witwatersrand, and a Masters in Environmental Education, Rhodes University.                         

Partnerships & collaborations

Nicola holds the role of South Africa’s in-country lead for WRAP, with a focus on food loss and waste, and food systems transformation.

Pinpoint collaborates with Baobab Connection – specialists in developing leadership capability, team effectiveness and unlocking change for better management – to undertake considered, pragmatic and contextually relevant project evaluations in the Southern Africa region.

                                                                                                                                                                              Nicola is a Research Associate at the Centre for Researching Education & Labour (REAL), University of the Witwatersrand, South Africa. Areas of specialism include just energy transitions, sustainable food systems, and skills for a green economy. 

Sustainability Institute logo

                                                                                                                                                                              Nicola is a Research Associate at the Sustainability Institute, University of Stellenbosch. Emphasis is placed on transformative learning towards just and generative futures. Areas of specialism include corporate strategy development and sustainability guidance.

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Pinpoint sits on the National Environmental Skills Planning Forum, a Department of Forestry, Fisheries & Environment (DFFE) led initiative which recognises the need for building capacity and green skills development for a sustainable South Africa.